A clear majority of people favor blue as their personal favorite. It is a proven fact that weightlifters’ capability increases in blue rooms. The color blue in the US flag represents justice, perseverance, and vigilance. The white stripes, like the sun’s rays, are for purity and innocence and the color red stands for valor and hardiness.
Websites promoting children’s toys are wise to do so via the vehicle of the primary and bright colors sticking to such combinations as yellow for happiness, and orange for playfulness, sun, fun, and warmth.
What is Color?
In 1666 the English scientist Sir Isaac Newton proved that pure light passing through a prism separates into all the visible colors. Each color is a single wavelength which cannot be separated further.The primary colors, red, yellow, and blue cannot be made by mixing other colors together. Two others which cannot be created by mixing are black and white. Secondary colors are those made by mixing two primary colors together, which is the result of such colors as green, orange, and purple.
Most Emotionally Intense Color
Red has much impact, even stimulating a faster heartbeat, attracting attention, even has the power of an appetite stimulant. Red is a popular food color, along with green and brown. It symbolizes loyalty so it is often worn to job interviews.
The weaker characteristics of red are that it can make the wearer appear heavier. This vibrant color does not contribute any help in negotiations or confrontation, but tends to remain as a popular choice for car thieves.
Calming and Refreshing
Green is the most popular for decorating because it symbolizes nature and is easiest on the eye, as well as beneficial for improving vision. Green is associated with jealousy in North America. People often use the expression ‘green with envy’ when someone is jealous. Dark green is used in references to the military, money, finance, banking, and on many websites.
This soothing color represents growth, money, fertility, and safety. It exudes the feeling of relaxation in the example of ‘green rooms’ for guests to wait before being introduced to the audience. It is also a commonly used color in hospital waiting rooms for the purpose of relaxation and calming in the face of uncertainty.
The Downside of Yellow and Healthful Benefits of Orange
Sunny yellow is an attention-getter and is often used to brighten up kitchens and other areas in homes. The flip side of yellow is that people often lose their tempers and babies cry more in yellow surroundings. It is the most difficult color for the eyes since it can be overpowering if over-used.
Legal pads are often yellow because this color enhances concentration and speeds metabolism. Yellow is sacred to the Chinese, signifies sadness to Greece and jealousy to France.
Orange has twin benefits such as increase of oxygen supply to the brain and stimulation of mental activity. The young people love and accept this color especially darker orange associated with autumn.
Purple for Royalty
This is sometimes known as the royalty color with the stability of blue and energy of red. This color is the representation of royalty, nobility, and prestige. The combination of bright purple with yellow presents the appearance of fun with a dab of mystery, magic, and extravagance.
Genuine Brown
Brown, along with green, and red are the most popular food colors. Light brown suggests a genuine natural personality, sometimes compared to a sad and wistful personality. Men sometimes mention it as one of their favorite colors.
Black’s Characteristics
Black is an overpowering color promoting numerous personality traits. Black speaks with authority, power, promoting a thinner look in clothing, suggesting superior intelligence, or submission, as in the case of priests. Sometimes suggests aloofness, or standing apart from the crowd.
The Representation of White
White is the color of mourning in China, but other representations are more positive, such as pure, clean, fresh, and good. The color for charities, non-profit agencies, often associated with hospitals, doctors, and heaven.
Blue Combines Creativity and Intelligence
Commonly utilized for corporations, hospitals and airlines, blue stands for loyalty, strength, trust, and possesses a calming effect. Since there are practically no blue foods, it is best not to use in restaurants.
Colors for Shoppers
Each type of shopper responds to color as to the individual mood. For different environments, variations occur, but the following statements generally hold true.
- For impulse buyers, the most effective colors are red, orange, black, and royal blue.
- Budget shoppers will be most greatly influenced by pink, teal, light blue, and navy.
- Traditional shoppers will respond to pink, rose, and sky blue.
Read This True Story of the Power of Color
“An executive for a paint company received complaints from workers in a blue office that the office was too cold. When the offices were painted a warm peach, the sweaters came off even though the temperature had not changed.” Pantone
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